Telangana Express set to don Singareni colours

Hyderabad: Very soon, the Hyderabad-New Delhi-Hyderabad Telangana Express, the iconic train that connects the State and the national capital, will see itself getting wrapped with the colours of Singareni Collieries Company Limited (SCCL), the government owned coal producing giant of India and also a premier freight customer of the Railways.

In a land mark tie-up borne as an offshoot of the Railway Board's innovative scheme to offer the exteriors of select passenger carrying trains to government departments/public sector undertakings for advertisement, the Secunderabad division of SCR has successfully negotiated a tie-up with SCCL, based on which the coal company has picked up one rake of Train No. 12723/12724 comprising 21 coaches for advertising through Vinyl Wrapping. It paid a licence fee of Rs 50 lakh for an year to SCR.

This initiative of offering trains to government departments and PSUs for advertising on exterior of coaches is the first of its kind over the South Central Railway zone and only the third on Indian Railways.

This innovative and potentially limitless advertising avenue of vinyl wrapping on trains lays stress on aesthetics of the trains, so that the basic visibility is not compromised. The vinyl wrapping shall be from the window level to the bottom of the coach.

The revenue generation potential of the innovative advertising model does not also compromise on various concerns such as environment, safety, security, sanitation, fire safety etc., as prescribed under the Railway rules.