TikTok unveils #EduTok with meaningful content

Hyderabad: TikTok, the short video platform, caught the imagination of Indian masses and was banned recently only to reintroduced – after a lot of criticism that the videos could be dangerous for children.

• TikTok has received a lot of flak for allegedly frivolous content, but now with the introduction of hashtags such as #yogaday, #cricketworldcup, #mytiktokstory, #tiktoktravel, it hopes to make amends

• With hashtag #EduTok, TikTok users are creating meaningful and inspiring content on various themes with a focus on education, motivation, safety, health etc. It has garnered over 25.4 billion views

• TikTok's content strategy thrives on trending hashtags. The other popular hashtags on the app include #tiktok #love #yogaday, #cricketworldcup, #mytiktokstory, #tiktoktravel

In a bid to make the content more meaningful and useful, TikTok introduced '#EduTok.' There is an overwhelming response for its content-oriented in.app challenge '#EduTok.'

TikTok's content strategy thrives on trending hashtags. The other popular hashtags on the app include #tiktok #love #yogaday, #cricketworldcup, #mytiktokstory, #tiktoktravel.

Doctors are sharing useful suggestions, teachers are promoting easy Math tricks. Some are teaching English through translation. Another user @cookingshooking with over million followers has multiple videos of cooking food. A motivational speaker, @mdmotivation164, shares simple life lessons on how to live happily.

The challenge is to create a 15-40 seconds short video clip which presents a useful content such as Mathematics tips, English pronunciation, Yoga postures, cooking tips and many much more.

TikTok faced a temporary ban in India, after the Madras High Court ruled in April that the app was "dangerous for children." TikTok followed it up with meaningful videos through a campaign #EduTok. The campaign is to empower users to create meaningful content. On TikTok, several professionals are creating videos and giving life lessons through #EduTok.

With hashtag #EduTok, TikTok users are creating meaningful and inspiring content to impart knowledge around various themes with a focus on education, motivational, safety, health and wellness.

The trend evolved as the top trend on the app this year with over 25.4 billion views. The videos created as a part of the campaign showcase the spirit of some of the TikTok creators who use the platform to bring a change in the society by sharing their knowledge with the larger community.