BBC to axe 450 newsroom jobs to adapt with 'changing audience needs'

London: The BBC will axe 450 newsroom jobs as part of plans to adapt "to changing audience needs" and meet its savings target, the broadcaster announced on Wednesday.

"The BBC has to face up to the changing way audiences are using us," Fran Unsworth, director of news and current affairs, said in a statement.

"We have to adapt and ensure we continue to be the world's most trusted news organisation, but crucially, one which is also relevant for the people we are not currently reaching," she added.

The British Broadcasting Corporation, which has an 80 million pounds ($104 million, 95 million euro) savings target, said it was spending too much on "traditional linear broadcasting and not enough on digital".

The "Victoria Derbyshire" morning show will be axed, with other job losses coming from a reduction in the number of films produced by flagship news programme "Newsnight".

Other jobs will be lost at radio station 5 Live, and there will be a review of the number of presenters working for the broadcaster.

It noted that audiences for traditional television broadcasts continued to decline, especially amongst 16 to 34-year-olds.

"The BBC newsroom will be reorganised along with a 'story-led' model, focusing on news stories more than on programmes or platforms," said the statement.

"This is designed to reduce duplication and to ensure that BBC journalism is making as much impact as possible with a variety of audiences."

Embattled BBC boss Tony Hall announced last week he would step down in six months' time, as the corporation grapples with a damaging equal-pay ruling and questions over its funding model as new ways emerge to consume news and entertainment.

Hall, 68, who will depart after seven years at the helm, said the BBC needed new leadership ahead of negotiations with the government in the middle of the decade over its future funding and status.

Unsworth insisted that "Auntie", as it is informally known in Britain, had "a vital role to play locally, nationally and internationally".

"In fact, we are fundamental to contributing to a healthy democracy in the UK and around the world," she added.

"If we adapt we can continue to be the most important news organisation in the world."