Ahead of Delhi polls Kejriwal ropes in PK for image makeover

New Delhi: Aam Aadmi Party (AAP) has inked a deal with Indian Political Action Committee (I-PAC) for image makeover, the party chief Arvind Kejriwal announced on Saturday.

The AAP had secured 67 out of 70 Assembly seats in Delhi in the last assembly elections in 2014. The date of assembly election in Delhi is to be announced soon as the poll needs to be completed by February 14, 2020.

Political strategist and currently an influential leader of the Janata Dal (United), Prashant Kishor runs advocacy group I-PAC. The advocacy group also declared on Saturday that they have inked a deal with Kejriwal's party. On social media platforms, Kejriwal said: "Happy to share that I-PAC is coming on-board with us. Welcome aboard!"

The advocacy group also said: "After Punjab results, we acknowledged you as the toughest opponent that we have ever faced. Happy to join forces now with Arvind Kejriwal and Aam Aadmi Party."

Kishore worked with the Congress in 2017 for Punjab and Uttar Pradesh assembly elections. His wrote a successful story in Punjab in helping the Congress come back to power after two successive electoral losses.

Currently, Kishor is national vice-president of the JD(U) led by Nitish Kumar. JD(U) is an ally of the BJP at Centre as well in Bihar.

The political advocacy group also helped in electioneering campaign of Narendra Modi in 2014 when he was BJP's prime ministerial candidate. The I-PAC had used innovative programmes such as 'chai par charcha' in the campaign. Kishor is now the national vice-president of Bihar's Janata Dal (United), a key ally of the BJP.

The I-PAC has worked on a number of successful campaigns since 2014, including the one that brought the JD(U) leader and Bihar Chief Minister Nitish Kumar to power in 2015. The organisation also helped Andhra Pradesh Chief Minister Jagan Mohan Reddy win both state and general elections.