KVIC launches new site to promote Khadi products

New Delhi: On New Year, Khadi and Village Industries Commission (KVIC) unveiled Khadi India's official e-Commerce site eKhadiIndia.com. The website catalogues over 50,000 products under more than 500 varieties and various categories of locally-made Khadi and village industries products.

The portal is a step towards building an ecosystem that enables MSMEs to help achieve the Prime Minister's goal of "Aatmanirbhar Bharat".

During the trial launch of the portal, Secretary MSME AK Sharma said, "The interest of weavers, artisans, craftsmen and farmers has always been the top priority.

At the same time, eco-friendly and authentic Khadi and traditional village industry products made by them have always remained close to the heart of people of India. Now, those products are just a click away. Portal will fulfill the customer's needs and supply the products at their doorsteps. For the last few months, we have been pushing all limits to create an ecosystem for withstanding the challenges of Covid. The ecommerce portal of KVIC is the result of our persistent work in that direction." KVIC chairman Vinai Kumar Saxena during the launch informed that eKhadiIndia.com was the first of its kind government online shopping platform to boost rural economy and become self-sustainable.

There has been a steady rise in demands for Khadi and village industries products over the last few years with 2018-2019 alone witnessing the surge of 25%.

The products range from apparel, grocery, cosmetics, home décor, health and wellness products, essentials and gifts. Cashing on the growing shift towards natural products, especially by the new generation consumers, KVIC is up for giving it all for repositioning India's legendary brand Khadi. The portal is also an answer to the call of youth demographics, who prefer online shopping over offline shopping. Authentic Khadi Trade Mark products will be available only through this portal.