Jacqueline Fernandez is the new face of Lee

For the first time in India, Lee has partnered with a celebrity who reflects the same characteristics as that of the brand. In an exclusive media event held at JW Marriot Sahar, Mumbai, Lee Jeans unveiled Jacqueline Fernandez as their brand ambassador. Jacqueline with her optimistic spirit is known to have charted her way into the competitive Bollywood industry, making a mark of her own.

An extremely popular personality, especially among the youth as she embodies the energy of today’s generation. This is reflective in her versatile craft and her curious attitude as she explores new mediums and new formats in the entertainment industry. Hence Lee has signed her up to further re-instate the brand’s own personality.

Jacqueline’s immediate campaign with Lee will showcase their latest product innovation for the Indian Woman – Body Optix. Lee Jeans have always been flag bearers of relentless ideation, meeting true-blue craftsmanship. Creating stories in authentic denim, in all shapes, fits and sizes.

Where curiosity inspires unique thinking. Pioneering fashion with purposeful designs. And delivering to the world of fashion, denims crafted with over a century’s worth of rich heritage; leading to creation of historic styles but with contemporary stitching.

During the event, Jacqueline mentioned that, “Denims have this soft corner in all our hearts and these pairs are such a great companion of our growing up years. Lee is most definitely a synonym of denim as the brand has been here for over a 128 years because of innovators, ideators and master craftsmen as part of their team,” she further continued, “So there was no second thought, I mean who would think twice before signing up with a global Icon like Lee – at least I wouldn’t!”