Pandora opens first store in India

Denmark-based jewellery brand Pandora opened its first store in Noida with an aim to cater to the modern women who don’t shy away from experimentation.

The concept store is located on the ground floor of DLF Mall and carries the brand’s jewellery collections, the Moments collection, the Essence collection as well as the Rose collection.

"Making the brand accessible to these very customers is what excited us to pursue this business," said Devika Bakshi and Kanika Bakshi Talwar, Managing directors of Pandora, in a joint statement.

The modern aspiring Indian woman is a section that represents the veering away from wearing predominantly gold jewellery, becoming more fashion conscious and finding unique ways to express their style.