Vijayawada, the new destination for Crocs

Crocs, International footwear brand, announced the opening of its store at MG Road, Vijayawada, Andhra Pradesh. Crocs has embarked on broadening its brand visibility and business horizons by spreading its wings in the tier three cities.

Mahatma Gandhi Road, popularly known as Bandar Road, is a major road in the Indian city of Vijayawada. Crocs will commence operations from this month. The store will embody an array of flats, loafers, sneakers, flip flops and Crocs’ signature trademark clogs.

Brand Crocs constantly strives to elevate its brand visibility and introduce new styles. The brand is working on their new campaign ‘Come As You Are’ with John Cena, Drew Barrymore, Yoona and Henry Lau who will be serving as the global ambassadors for Crocs’ campaign that will celebrate the uniqueness of individuals and inspire everyone to be comfortable in their own shoes.

On the opening of the new store, Deepak Chhabra, CEO of Crocs India says, “Our aim is to reach every corner of this country and with Vijaywada we have crossed another high point. We are excited about venturing into these new markets. Vijayawada is a major commercial hub with a heavy population and we want to give them a comfortable and stylish wardrobe.”