RINL market share poised for improvement

Visakhapatnam: RINL has improved its market share of bars and rods from 8.4 per cent to 9.5 per cent from 2016-17 to 2017-18 (Up to February 2018). With realisation of rated capacities of expansion and modernisation projects by 2018-19, the market share of RINL is poised to improve further, said CMD of RINL P Madhusudan. He was speaking at the All India Customer Meet at RINL here on Tuesday.

Addressing the customers and directors, CMD of RINL P Madhusudan said that the customers  are the strength of RINL in its journey and success. The markets started signs of recovery in the steel industry during the current year and RINL registered notable performance during 2017-18 (provisional turnover of Rs 16,500 crore) and is all set to register net profit during the current year by leveraging the advantages of expansion and modernisation of 7.3 mtpa stage. 

He said that with the increase in saleable steel volume, RINL is adopting ‘Multi-mode transport system and end-to-end’ logistics support. RINL in this direction, is taking various marketing initiatives besides focusing on meeting the requirements of customers with proper product mix, logistics play a vital role and RINL is focusing on coastal shipping to further scale up the dispatches to various destinations, he added.

P Raychaudhury, Director (Commercial) RINL, said that RINL is  continuously  meeting the customers frequently to strengthen the  bond  with them to propagate the brand image of RINL and also to meet the requirements of the customers.

In fact, RINL is drafting its marketing policy keeping their requirements and expectations to further improve the product mix. Later, the customers interacted with Madhusudan, CMD, Directors, on various issues, supply of  required products and quality aspects and made suggestions for contributing for betterment of RINL.