We believe in giving to customers

Vijayawada: Lalithaa Jewellery offers full value for the hard earned money of customers, said M Kiran Kumar, Managing Director of Lalithaa Jewellery Mart Private Limited. He said Lalithaa Jewellery has its own manufacturing units and produces 100 per cent quality BIS 916 hallmark ornaments. 

He was delighted to see the massive response from Vijayawada customers after inauguration of showroom on Pinnamaneni Polyclinic road on Monday. He said Lalithaa Jewellery had opened its 20th showroom in South India on Monday. 

Speaking to The Hans India, Kiran Kumar said Lalithaa Jewellery collects lowest Value Addition (VA) charges and does not offer special discounts and gifts to the customers.

He felt the customers should not be misled by festival or limited period offers made by some showrooms. He questioned as to why these showrooms do not offer the discounts throughout the year. He said some showrooms increase the price and later offer discounts but Lalithaa Jewellery would never do it.

He said the customers of Lalithaa Jewellery will get justice because they get the gold and diamond ornaments at the lowest price. He further said the showroom collects profit margin of only one per cent and it was the success mantra across South India. 

He said the lowest VA charges collected by Lalithaa showroom is the biggest gift to the customers. He said that 19 Lalithaa Jewellery showrooms were opened in as many cities across South India and the 20th showroom was inaugurated in Vijayawada, which is the cultural capital of the State.

Describing Monday as a golden day for the people of Vijayawada as well as for him, he said Jewellery to the Indian household is not for ornamental purpose alone but it is emotionally connected to the family and is a blessing in times of hardship.

Kiran Kumar asked the customers to visit other showrooms in Vijayawada city and compare the prices offered by Lalithaa showrooms and other showrooms to get clarity.

Giving details of manufacturing of variety of ornaments, he said, ‘We have our own manufacturing units with expert workers in making of thousands of varieties of gold articles.”

He further said, “I understand the hardships of common man because I, too, faced many problems in childhood and even worked in gold shops for livelihood.” Kiran Kumar said, “My intention is very clear that customers should not lose the hard-earned money and they should get full value for their money.”

Catchy slogan given by Kiran Kumar, “Money does not come easily”, became famous in the two Telugu States. It was festive time for gold customers in Vijayawada as thousands thronged the Lalithaa showroom on the Polyclinic Road and joyfully purchased variety of articles.