Tissot's brand ambassador Virat Kohli launches new boutique

Mumbai (Maharashtra) : Tissot, the well-known Swiss watch brand, known to be innovators by tradition, launched their new boutique on Wednesday at the Palladium Mall with brand ambassador and Indian cricket team captain Virat Kohli. The 300 sq feet boutique marks Tissot's fourth stand-alone store in Mumbai.

"Tissot's global presence continues to expand, and I'm proud to be here with them in Mumbai to celebrate the opening of their new boutique. Like their other boutiques, this one too, is ultra-modern in design and impressively showcases their vast collection of timepieces. I'm sure the new boutique with its engaging experiential zone will ensure an enhanced customer experience adding more members to the ever growing Tissot family," said Virat Kohli.

To celebrate the opening of the new boutique, the Indian skipper also interacted with Tissot's retail customers and helped them select watches which best suited them.

Committed to providing the most innovative and best in class time pieces, the new boutique at Palladium Mall will stand true to its retail concept with illustrative graphics, unique customer experiences, striking brand ambassador visuals and will of course also house some of the latest and most cutting-edge time pieces from Tissot's collections; Touch Collection, T-Sport, T-Lady, T-Classic, Heritage, T-Gold, T-Pocket and Special Collections.