Hershey expands snacking portfolio

​Hyderabad: Hershey India, a part of The Hershey Company, is set to foray into the premium, ‘Better For You’ segment in the biscuit category with the launch of Sofit Protein Cookies. Sofit Protein Cookies is a distinctive product that provides the goodness of protein, omega-3, fibre and vitamins. It has no trans-fat and maida (refined wheat flour). The crunchy cookie is made from multi-grains including wheat, oats, soy and includes ingredients such as flax seeds, almonds, raisins, cocoa and mango. With the launch of tasty protein cookies, Sofit intends to offer today’s health conscious consumer a ‘Better For You’ snacking option.

Herjit Bhalla, Managing Director, Hershey India, said: “Bringing a unique and consumer-relevant product such as a cookie with the goodness of protein, into this $2.8 billion biscuit category, is a perfect next step for the Sofit brand.  Sofit is well-regarded among consumers as a brand that provides protein and other nutrients.  The cookies makes it easy and convenient to have a crunchilicious snack that is better for you.”

John Abraham, the brand ambassador of Sofit, said: “I have been proud to represent Sofit because it cares about providing protein and nutrients to consumers who seek better ways to snack. The launch of Sofit Protein Cookies continues this journey. As more people seek to lead an active and healthier lifestyle, I am happy that Sofit has introduced a tasty way to consume nutrients in the form of crunchy cookies which can provide them the energy to do more.”