Tamannaah to endorse a retail brand

 Actress Tamannaah Bhatia, who will be seen as a South Indian royal in a campaign, says royalty is something that always intrigued her.

The actress has been roped in for a South Indian retail brand and will be seen as a South Indian royal.  Drawing inspiration from the founder of Bengaluru, Kempe Gowda's lineage, fashion designer Nishka Lulla has put together Tamannaah's look. 

"The only time I essayed aristocracy in the creative format was in 'Baahubali'. This time around, it's for a commercial ad shoot and I'm very impressed with the way Nishka has curated my entire ensemble," Tamannaah said in a statement.

"Royalty is something that always intrigued me to a great extent. I've always wanted to be part of a period drama and playing gentry is such a mastered form of the fine arts," she added.Lulla took two months to design the entire look.