Telugu cinema to expand in a big way in villages, says Shobana

Veteran actress, classical dancer and Padmasri awardee Shobana, who entered the Telugu film industry with the Nagarjuna starrer ‘Vikram’ in 1986, has become the co-founder of  “Jadooj” in collaboration in Toomulooru village in Rangarddy district with the Telangana State government’s outfit ‘T-Fibre.’ 

Inaugurating the pilot project “Jadooj Entertainments” on Saturday, Sobhana said that she was proud to be associated with a project that would take cinema into the remote corners of the villages in the State and it result in revolutionary changes in entertaining the masses. She said that she was happy to return to Tollywood after a long gap in this way. Recliner CEO and regional partner of “Jadooj” Lohit Kumar said that apart from providing entertainment, “Jadooj” would also educate the masses in the rural areas. 

“Jadooj” founder CEO Rahul Nehra said that they started this organisation to bring cinema nearer to the common man, especially in the villages. He said that there were 8,000 villages in Telangana State and initially they were planning to open “Jadooj” centres in 500 villages. State Principal Secretary (IT) Jayesh Ranjan and Brand Ambassador of ‘Jadooj’ actor Sridhar Rao and others were present on the occasion.