Movie integration with fashion will be a new trend says, Ranveer Singh

Ranveer Singh brought the house down at the closing day of the Lakme Fashion Week Summer/Resort 2019 on Sunday. He believes a new trend of movie integration with fashion is on its way.

Fashion label LoveGen collaborated with “Gully Boy” to create the menswear line ‘GullyGen’.

When talking about Gully Boy's collaboration with LoveGen. Ranveer said, "There is going to be a movie integration fashion trend coming. And I will bring one movie every year to Love Gen. I loved it. It is the first time that any of movies had merchandise done right. You know, it's all about the Merch. It feels amazing, I was looking for what to wear last night and this outfit spoke to instinctively."

Ranveer at the show sported a jumpsuit, sweatshirt, and cap as he raped around the ramp and in the audience.

Talking about the shows experience with the media, he later added, "Our film is closely connected to the music and the music was the heart of our show. There were unique performances, a live music show… The entire gang has authentic rappers and they contributed to the film, dialogues  and  music of the film. It was a unique show and a unique experience for me. And I am ever so thankful to the entire team for having me."

Gully Boy directed by Zoya Akhtar stars Alia Bhatt and Kalki Koechlin and Ranveer Singh in lead roles.

The film is slated to release on 14th Feb.