BIBA introduces Spring Summer’18 collection

Hyderabad: Season of spring and summer fills the nature with bright strokes of beautiful colours. Keeping the season’s freshness in mind, BIBA- the leading ethnic wear brand launched their latest Spring Summer’18 collection bringing in the magic of flowers to our every day wardrobe. 

BIBA’s SS’18 collection finds its inspiration from flowers around the world. This fusion of exquisite floral designs inspired from rare blossoms across exotic lands with BIBA’s very own classic styles brings alive a trend true to BIBA’s core strength - femininity, charm, grace and free spirit. 

Known for its classic and trendy silhouettes, BIBA’s SS’18 range infuses the freshness of florals with some classic silhouettes, thus giving traditional attires a new dimension. The range includes Anarkalis, Peshwai Kurtas, Skirts, tunics and kurta dresses all with elements of flowers from across the World. 

Coupling elegance and comfort, rich fabrics such as sheer cottons, modals, linens, silks and viscose are used to craft the desired outlook. BIBA has played with fun filled design patterns, prints, eye catching colour palette to retain the vibrancy of the season in its collection. Wide spectrum of colours right from summer pastels to bright pops and earthy vibes are balanced perfectly to bind the novelty of the season while exemplifying the quirky contrast.

BIBA products are available through 244 stores in 103 cities, apart from presence in all the major retail chains in the country like Shopper’s Stop, Lifestyle, Pantaloons and Central. Over the years, the brand has received awards & recognition from various organizations like Shoppers Stop, Myntra, Images Group for being the ‘Most Admired Women’s Indian wear Brand’ on many occasions credited to its innovative designs, fit, silhouettes and varied color palette. 

Founder & chairperson Meena Bindra has recently been awarded the Lifetime Achievement Award by CMAI and Franchise India for her contribution to the apparel industry. The brand is guided by the vision of Siddharth Bindra, who as Managing Director is responsible for overall growth of the brand.