Max launches Spring’18 collection

Hyderabad: Ready to ditch those puffy winter pullovers? Give your wardrobe a fresh update with Max Fashion’s breezy new spring 2018 Collection, a vibrantly designed assortment of colours, prints and embellishments for all ages.

The Spring’ 18 Collection is a showcase for a new world where millennial and generation Z shoppers are changing the fashion landscape. Not just runways, style is now on the streets and social media. 

New-age icons such as Kendall Jenner, the Hadid sisters, Zendaya and Jaden Smith show off their style not just on red carpets but also Instagram and Snapchat. Fashion today is braver, vibrant, non-conforming and ready to make a statement.

In keeping with this brave new look, Max Fashion’s spring offering is a versatile mix of silhouettes and colours. Exaggerated puff-sleeved shirts share the spotlight with sporty mesh separates; and tribal-inspired dresses offset minimal linen formals. Key pieces include printed kimono and shorts, embroidered crop tops, wrap pants, linen bomber jackets, detachable denim suspenders, paper bag-waisted pants and layered Indianwear.

The spring colour palette is a splash of bright hues on a muted backdrop. All-time classics - black, white and grey - are sprinkled across the seasonal collection.The prints incorporate shades such as fuchsia and millennial pink, midnight and cobalt blues, poppy red and canary yellow. Prints and stripes share the stage with delicate embroidery, draping, fringing and smart tailoring.

The collection is not just about one style that’s trending. It is about different looks for different occasions. Whether it’s a busy day at work or a romantic date night; an intense work-out or a trip to an exotic island- there’s always a perfect Max look for you. Take your pick from this mix of head-turning ensembles and express your sensibilities in your personal style. Afterall, you are what you wear!