Social Media a potential challenge for Corporate Media: Experts

Hyderabad: A three day workshop on “Usages of Social Media Tools for Future Media” ended today with leading experts from the field of journalism describing it as a potential challenge to the conventional and corporate media. However, they advised caution in usage of information received from the sources. If used judiciously, will be helpful in becoming a good journalist, they opined. 

The workshop was organized by the Department of Mass Communication & Journalism, Maulana Azad National Urdu University (MANUU). 

Famous Television journalist Shams Tahir Khan (Aaj Tak) addressed the valedictory as the chief guest. Referring to the widespread discontent about the deteriorating media standards, especially with regard to television channels, he asked the audience, who is responsible for this? If you don’t like any channel you should not view it, he suggested. Otherwise you are supporting the deterioration. Mere complaining is a sign of weakness, he remarked. 

Satish Jacob, Senior Broadcast Journalist in his presidential remarks regarded social media and its numerous applications as a treasure house of information. This will indeed help the budding journalists, he said. 

Pankaj Pachori, Editor Go News, the media partner of the workshop revealed that same module which was used during a workshop in Harvard University was provided to MANUU students. He expressed satisfaction over the level of involvement and participation by the students. Mr. Mohammed Azam Shahid (Bengaluru) remarked that journalists with proper understanding of ethics are badly needed in today’s media world. 

Prof. Sanjay Dwivedi, Bhopal dismissed the effectiveness of social media and questioned its credibility. Amir Haque, Resident Editor, Times Now (Lucknow) advised the students to focus on optimum utilization of the resources at available at University. He described social media as a future challange to corporate media. Khaled Shahbaz and Sadhika Tiwari also spoke. Earlier, Ehtesham Ahmed Khan, HoD and Dean welcomed the Guest and presented a report on the workshop. Tahir Qureshi, Asst. Professor, conducted the proceedings and proposed vote of thanks.