Why are girls clothes more costlier than boys?

Why are girls clothes more costlier than boys? Is this due to the gender price gap? Yes! Parents are regularly forking out more for clothes and toys aimed at girls than boys, a study has found.

Two thirds of parents have noticed a kids gender pay gap with stores charging more for almost identical items depending on whether it is for girls or boys. The price gap begins when children are as young as 12 months, with 71% of parents, who have seen a difference, claiming those with girls are forced to pay more. 

The research, carried out by a parenting site found a blue and green striped jacket from George at Asda costs 8-9 pounds for one to six year olds while s similar jacket in pink coats 10 to 12 pounds in the same store