Sterling Holiday Resorts wins two awards at the prestigious ABP Brand Excellence Awards 2018
December: Sterling Holiday Resorts (India) Limited, India’s leading Leisure Hospitality and Vacation Ownership company, has won two prestigious awards at the 8th edition of the ABP Brand Excellence Awards 2018 held in Mumbai.
Sterling Holidays won the ‘Brand Excellence Award in Hospitality Sector’ and ‘Marketing Excellence Award in Travel, Leisure & Tourism Sector’ for the marketing activities undertaken by the brand this year.
Sterling has renewed its identity as a holiday brand that focuses on curated experiences and discoveries for guests, both within and outside the resort, such as night safaris, nature walks, authentic culinary experiences and culture trails. The brand initiated a host of promotional activities including the launch of a new logo, introduction of the ‘discovery mascot’, social media contests and the destination films focusing on the experiences guests can have at the resorts.
Mr. Ramesh Ramanathan, Managing Director, Sterling Holiday Resorts Ltd. said, “It’s an honor to win ABP Brand Excellence Awards. Sterling’s constant endeavor is to provide meaningful holidays endowed with rich experiences. On behalf of Sterling, I thank all our guests for their support and appreciation. Our guests have played a key role in strengthening Sterling as a brand.”
Mr. Peshwa Acharya, Chief Marketing Officer, Sterling Holiday Resorts Ltd. said, “I thank World Marketing Congress and CMO Asia for encouraging and recognizing our marketing efforts in the hospitality sector. The awards reiterates the philosophy of the brand- providing meaningful, immersive, and experiential holidays. As a team we see our efforts paying off.”
The ABP Brand Excellence Awards felicitate those brands and marketers who have achieved extraordinary success using innovative & effective marketing practices. The awards are supported by CMO Asia, World CSR, World Federation of Marketing Professionals and World Sustainability.