Invisible is the new visible

Essilor launched a new lens of Crizal named Crizal Sapphire 360° with the thought of, ‘Making the invisible, a new visible’, targeted towards the millennial.

The millennials are not  an easy demography to crack, but marketers are tapping their love for technology, innovation, minimalistic lifestyle to grab their attention, and this time Crizal in an effort to market the millennial and their individualism, launched Crizal Sapphire 360° UV, a nearly invisible anti-reflective lenses with the notion of making the invisible a new visible.

The world is changing and so is Essilor. Maarten Geraets, CEO, Greater India said, “Keeping in mind the minimalistic design preference of the millennials, the nearly invisible Crizal Sapphire 360° UV helps them enjoy uninterrupted and more vivid vision.” He continues, “Through an in-depth study of the changes in our daily light environment as well as consumer expectations, Essilor R&D teams set out to improve visual comfort through better anti-reflective performance and lens transparency with another level of innovation. Crizal Sapphire 360o UV is a revolutionary vision solution targeted towards the millennial, who are the game changers in today’s dynamic market.”

Ramachandran P, COO, Essilor India said, “With the launch of Crizal Sapphire 360o UV we are taking another step forward. Through a new consumer-focused approach, we are offering nearly invisible anti-reflective lenses with the best in class transparency.”