WhatsApp campaign to fight fake news

​New Delhi: After being asked by the central government to take steps to stop the spread of disinformation on its platform, WhatsApp on Wednesday roped in New Delhi-based non-profit Digital Empowerment Foundation (DEF) to create awareness among its users about the need to verify information.

"Our goal is to help keep people safe by creating greater awareness about fake news and empowering users to help limit its spread," Ben Supple, Public Policy Manager at WhatsApp, said in a statement. WhatsApp has recently issued four radio Public Service Announcements (PSAs) in the country as part of an "educational campaign" to fight fake news. The radio advisories issued by WhatsApp warn Indian users of the ills of blindly believing in forwarded WhatsApp messages and encourage them to look out for the Forwarded Labels on incoming messages to determine their source and authenticity.

At a meeting with WhatsApp CEO Chris Daniels on August 21, Union IT Minister Ravi Shankar Prasad instructed the Facebook-owned platform to comply with the law of the land and take "suitable" steps to prevent its misuse. The meeting took place after several lynching incidents were linked to the spread of misinformation on the instant messaging platform which has over 200 million monthly active users in India. 

As part of the new partnership with WhatsApp, DEF has committed to holding 40 training sessions for community leaders in 10 states across the country where there have been worrisome cases of violence and where there will be state polls before the end of the year. 

DEF said it would help educate government officials, administration representatives, civil society organisations and students to spread the word about this challenge. The training is expected to enable WhatsApp users to differentiate between opinions and facts, and to inculcate a habit of verifying information through simple checks before forwarding it to their friends and family.