Artisans give modern flavour to traditional designs

The Indian hand-made products are not only venerated in our country but across the globe, which wouldn’t have been possible without our gifted pool of artisan communities spread across 29 States and the seven union territories. With each State having their own cultural legacy of art and craft, the diaspora of Indian handloom and hand-made goods across the Indian soil is so enormous, that a lot of them until the date is rationed to small village fests, souvenir shops and local streets only.

“We believe it is the responsibility of the e-commerce industry to support the artisans and weavers across the country and help them adapt to the changing environment, become self-sufficient, and encourage their younger generations to not let the tradition of hand-made goods perish. With the vision of empowering artisans, Fabriclore.com is happy to join hands with Hatheli Santhan, an offshoot of Barefoot College located in Tilonia, Rajasthan, empowering 384 artisans, out of which 354 are women and 30 men residing in parts of Tilonia, Chota Narena, Kotri, Bagru and Barmer, Rajasthan,” said Sandeep Sharma, Founder, Fabriclore.com.

With making their ground strong in helping the communities develop new design, and global representation over the past two years, Fabriclore.com is now expanding their yarns of love to artisans who are tirelessly working towards sustainability and social empowerment, not just preserving the age-old Indian art and culture but rather giving modern flavour to traditional designs. 

“Our idea behind supporting these artisans is not limited to empowering them but also to encourage people to adopt a hand-made lifestyle. There was a time when right from eatables and apparels to home décor and furnishing, everything had hints of handmade, we are trying to revive that culture and create a more sustainable environment. We believe as important it is to stay well-versed with the changing environment, it is way more important to find a mid-way and not let the hand-made tradition conk out”, said Anupam Arya, Co-founder, Fabriclore.com.