World Cup a rural hit

Mumbai: A recent release of the World Cup viewership by Sony Pictures Network indicates the football fandom as the cumulative total reach crossed 117 million. 

With 41% of the total viewership is coming from rural areas and 46% of the viewers are watching the local language feed the World Cup frenzy is spread all around in the country. 

Germany’s match against Mexico was the most watched match till now with 7 million impressions.