Reckitt Benckiser EPR Initiative of Plastic Waste Management for MLP

Raise awareness through workshops and street plays among key stakeholders in the process of MLP waste management 

Baddi:  While plastic has many valuable uses, we have become addicted to its use and the results are in form of heaps of plastic waste. Plastics, as non- biodegradable in nature, remains lying on the land for thousands of years and creating severe environmental and health impacts.  To control it, current Plastic Waste Management (Amendment) Rules,2018 has introduced the Extended Producers Responsibility (EPR) for the producers and brand owners of plastics in India, which envisages  them to uptake the responsibility for environmentally sound end of life management of their plastic products that can help in addressing the challenges related to plastic waste management in the country.

Keeping pace with the rules to implement as a responsible brand owner, Reckitt Benckiser Healthcare (India) Private Limited, one of the leading FMCG brand in Indiawill launch MLP (Multi-layered Plastic) Collection and Processing Project with the aim to "raise the awareness trough workshops and street plays among key stake holders"on 26th February (Tuesday) at Baddi, Himachal Pradesh, in the presence of Shri Avinash Kumar Sharda, Regional Officer, Pollution Control Board, Baddi as Chief Guest, Sreepathy R., Manufacturing Director, SOA Relief, Munish Prashar, Factory Manager, RB, Baddi, Rahul Chauhan and Indu Sharma, RB, Gurugram, Ashish Jain, and Ajay Garg, IPCA. 

In this launch, Reckitt Benkiser(RB) along with IPCA brings the network of rag pickers, Municipal corporations, officials of Himachal Pradesh Pollution Control Board to a common platform and works towards generating awareness amongst the stakeholders regarding the segregation and collection of multi-layer packaging (MLP) waste for further processing and recycling.

“IPCA is developing the collect back mechanism for MLP waste in India, which is non-recyclable yet energy recoverable, and channelizing it for its processing as a fuel for cement industries and for generating electricity in waste to energy plants - the end of its life solutions”said Ashish Jain, Director, Indian Pollution Control Association.