Elizabeth Warren takes on Amazon, Facebook and Google at a Campaign Event

HIGHLIGHTS

•     Presidential candidate Elizabeth Warren told her plans to break up big tech companies like Google, Facebook, and Amazon to enhance competition within the industry
•     For Google, Warren told she would "unwind anti-competitive mergers" by decoupling the tech giant from its acquisitions of Waze, Nest, DoubleClick
•     Warren revealed similar breakups for Amazon and Facebook 
•     Warren wrote, "We must ensure that today's tech giants do not crowd out potential competitors, smother the next generation of great tech companies, and wield so much power that they can undermine our democracy." 

On Friday in a blog post, Warren revealed her plans of how to break up big tech companies like Google, Facebook, and Amazon to enhance competition within the industry.

Warren told for Google she would "unwind anti-competitive mergers" by decoupling the tech giant from its acquisitions of Waze, Nest, DoubleClick.

Warren revealed similar breakups for Facebook with a plan to force a spin out WhatsApp and Instagram. When it comes to Amazon, she plans to spin out Whole Foods and Zappos.
 
Warren also told that she would curb the power of Google's marketplace which was a major concern. The presidential hopeful pointed to reports of Google allegedly demoting content from competing for search engines and promoting its restaurant reviews over Yelp's in its search results.

She wrote, "We must ensure that today's tech giants do not crowd out potential competitors, smother the next generation of great tech companies, and wield so much power that they can undermine our democracy.” 

Warren did acknowledge the goodness that Google's technology brought. Jabbing Microsoft's search engine, she told, "Aren't we all glad that now we have the option of using Google instead of being stuck with Bing?"

But, Warren points much of Google's rise to the antitrust case brought against Microsoft in the 1990s.

Warren told, "The story demonstrates why promoting competition is so important: it allows new, groundbreaking companies to grow and thrive - which pushes everyone in the marketplace to offer better products and services."
Google acquired the online ad company DoubleClick for $3.1 billion in 2007 to help bolster its ad technology and connect important relationship with buyers in the industry. In 2013, it acquired Waze for $966 million but has yet to incorporate the product into its core Google Maps product.

In 2015, Google also acquired Nest for $3.2 billion and by 2018, it was absorbed into Google's hardware division, which watches over products like Google Home and Pixel. In February, a major privacy advocacy group called on the FTC to force Google to divest in its Nest business after the company failed to let consumers know about a hidden microphone in one of its security devices.