Anker undercuts Apple with new USB-C to Lightning cable

   HIGHLIGHTS

•     Anker has announced the PowerLine II USB-C to Lightning cable 
•     This cable comes with a lifetime warranty
•     Anker has started taking orders and do shipping by the end of the month

Apple has only just started sanctioning official third-party USB-C to Lightning cables under its MFi program, and this one might have the best reason to exist yet. Anker has launched the PowerLine II USB-C to Lightning cable, priced at $15.99 and is cheaper than Apple’s $19. This three-foot-long white cable also comes with a lifetime warranty.

Quite a few MFi USB-C to Lightning cables has been announced since CES. But the offerings from the companies like Belkin, Griffin, and even Anker have focused on braiding and durability, which has resulted in them to be priced at over $20. Price is one of the main factors why people go to companies like Anker first, so anything that lowers the ceiling for products from trusted brands is a good thing.

Anker is already taking orders for the PowerLine II now, and the cable is supposed to start shipping at the end of the month. It is available with a lifetime warranty, which may not see particularly lengthy use if Apple ends up switching to USB-C on the iPhone. 

For those who don’t know, Anker is a brand of Chinese electronics company Anker Innovations. This is based in Shenzhen, Guangdong. The brand is well known for producing computer and mobile peripherals. The name Anker came from the German word for anchor.