Scripting a winning strategy

​Hyderabad: Apparently to strengthen the TRS base particularly in the Assembly constituencies where the opposition is strong, the TRS government will embark on a campaign blitzkrieg statewide, highlighting the schemes launched by Chief Minister K Chandrashekhar Rao, after the Telangana Formation Day celebrations on June 2.

The government has reportedly identified nearly 50 Assembly Constituencies, including the segments won by the opposition Congress in 2014 election, for rolling out the mass contact campaign in the first phase.

The objective of the campaign is to propagate the schemes and developmental programmes taken up by KCR government for the last four years. All key departments viz., agriculture, irrigation, education and all welfare departments have already been entrusted with chalking out a unique campaign strategy to apprise targeted communities of the benefits of programmes in all assembly constituencies. 

The increased irrigation facility through Mission Kakatiya and completion of irrigation projects, establishment of residential schemes for BC, SC, ST and Minority community in every mandal, sheep distribution, Rythu Bandhu scheme, farmer welfare, Kalyana Lakshmi (Shaadi Mubarak), community-based schemes etc., will be accorded top priority in the campaign. 

The achievements of the KCR government, mainly fulfillment of the promises made by TRS in the last election, will be included in the campaign. In the first phase, the campaign will be launched in the constituencies represented by opposition parties, mainly Congress, and strongholds of the TDP in the old districts of Nalgonda, Khammam, Ranga Reddy, Mahabubnagar and parts of Adilabad and Nizamabad.     

A senior official said awareness on the government schemes among people is not up to the expectations in the areas not represented by the TRS. This, though the government did not show any discrimination in the release of funds and allocations of works between the constituencies represented by TRS and opposition parties. This issue also needs to be highlighted in the campaign in the opposition-dominating segments,” officials felt. In the second phase, the government will concentrate on the constituencies represented by ruling party. The campaign will continue till March next year.