The supporting act

Even months after the release of “Pad Man”, Bollywood star Akshay Kumar has continued his effort to spread awareness about menstrual hygiene. He has now lent support to a new campaign, bridging the gap between sanitary napkin users from 18 per cent to 82 per cent.

The #18to82 campaign is a part of the Niine Movement, aimed at raising awareness about menstrual hygiene and tackling the age-old stigma against menstruation across both genders and all age groups.

Akshay, who boldly tackled the issue in Hindi film “Pad Man”, took to social media to support the campaign with the message, “Only 18 per cent of Indian women use sanitary napkins vs 82 per cent who use unhygienic means. I support the #NIINEMovement which breaks the taboos on periods. Help bridge the gap from #18to82.”

The actor said in a statement,“Open and unafraid conversations on menstruation are powerful as they help to breakdown taboos... Menstrual hygiene is an urgent issue that we must resolve in India.”

“Together, we can ensure that every female has the right to manage her period safely and with dignity, and the Niine Movement can drive the social revolution that India needs to initiate change for an entire country. The empowerment of women is the empowerment of a nation.”

The Niine Movement is conceived by social entrepreneur Amar Tulsiyan.