Elawoman: Your fertility guide

Elawoman, a data driven women’s health and fertility company, announced the launch of its end-to-end fertility platform and app ELA, designed to help couples to meet their fertility goals.

With more than 4000 fertility doctors and clinics listed on the digital fertility platform, Elawoman provides services like fertility coaching, access to top tier certified fertility clinics and doctors in India, lowered rates for fertility treatments, emotional counseling, financial assistance as well as legal support to patients in IVF and surrogacy treatment. Right from tracking their fertility with accuracy, comparing various treatments and clinics to getting a treatment done, users can seek all information on fertility.

The platform has an inbuilt fertility calculator which allows the users to input their medical condition on more than 30 parameters. Based on his/her medical condition, the algorithm suggests the best suitable treatment. It also allows the patients to know and understand the cost of the fertility treatment depending on their medical condition, budget and location. 

Yogesh Agarwal, Co-founder and CBO,Elawoman said,” The biggest challenge in the market is the social taboo attached to the entire fertility scenario. There is also a lack of knowledge in the market when it comes to fertility.

There is a common notion in the society that test tube baby is not your own and an artificial baby. We work towards clearing such misconceptions around fertility, thus bringing awareness and knowledge. Through Ela we aim to provide an online community where couples can discuss their issues freely and get transparent advice and help in a supportive environment.”

The fertility platform also aims to eradicate social taboos surrounding infertility in India. It aims to address the alarming rise of infertility cases in India due to a major lifestyle changes.

According to recent studies, 1 out of 5 couples face complications in conceiving a baby; about 50% of them are unaware of the solutions available and effectively only 1 out of 100 couples undergo fertility treatment, thus indicating a big gap in the market. The platform is free for users.