Sparkling like a diamond

 A venture which was started as passion turned into a booming business and that is the story behind Suneela Reddy’s diamond store. It was started with an objective to customise jewellery and give the best diamonds to patrons at reasonable pricing. “I believe in the saying knowledge is power when it comes to purchasing of diamonds and I like to educate our clientele as to what they should know while buying diamond jewellery,” Suneela Reddy shares.

Excerpts from the interview:

How did it all start for you?
I started my career as a jewellery designer a bit later in life and two years back I started this journey. I have been passionate about jewellery since childhood, however, no one in my family was into this business. Somehow, I could not deny my love for carving and creating what I feel are little sculptures which you can wear. And over a period of time it has turned into a passion, I did a course in Gemology to learn the craft and my favourite designers are European designer Graff and Harry Wilson. 

What makes your collections unique?
My design style is minimal, clean and elegant. Minimalistic in details; geometric forms; contrasting elements, like the colour texture and finishing; asymmetry because I love something a little unexpected. And above all elegance is the primary design principals. My work is usually substantial in look and feel. I do customisation of jewellery and it goes for certification later. 

My clients give me designs and I make sure that I give them the best quality and price at the same time. My collection is unique because I give them lots of options so that they can get the diamond jewellery at a reasonable price. I send them designs and make in their budget. I dedicate an equal amount of time to every piece. 

Who is your clientele?
Anyone who usually want something a little different, know they have their own style. An elite can wear the diamond, I want to break the myth. A common man can also wear the diamond.