Discovery Kids to launch Telugu language feeds tomorrow

Hyderabad: Discovery Kids, the leading animation channel from Discovery Communications India, announced that it is targeting to expand its reach in the states of Andhra Pradesh and Telangana with the launch of Telugu language feeds on April 1.

The launch of these new language feeds will help Discovery Kids in further consolidating its position in the kids’ genre. Discovery Kids, after the launch of Bandbudh aur Budbak in February , has created a stir in the kids genre by garnering close to 200 per cent increase in TV ratings, 160 per cent + increment in TSV (time spent per viewer) and more than 30 per cent increase in reach.

The launch will also mark the birthday of Bandbudh Aur Budbak. The channel will launch new episodes of Bandhbud Aur Budbak so that kids can have a blast with their favourite characters after the end of examination period.

Announcing the development, Uttam Singh Head – Discovery Kids, Discovery Communications India, said, “The launch of Telugu language feeds will provide a huge fillip to our efforts in increasing the reach of Discovery Kids in the strategically important markets. The love and affection that Discovery Kids is getting is truly humbling; we are further intensifying our efforts to reach the top of the kids’ genre.