Great Learning ropes in Virat Kohli as brand ambassador

New Delhi: Ed-tech company Great Learning on Monday announced the appointment of Virat Kohli, as its brand ambassador.

The captain of the Indian cricket team, who also topped a recent ranking of India's most powerful celebrities, will now be the face of the Great Learning brand, the company said.

He will lead the brand's latest 'Power Ahead' campaign, which underlines the importance of lifelong learning and showcases how high-quality learning at the right time can help professionals and students power ahead in their career.

"Kohli is the obvious choice to be our brand ambassador because he best embodies the great learning ethos of excellence and continuous learning," Mohan Lakhamraju, Founder and CEO, Great Learning, said in a statement.

"We are looking forward to this association with Kohli through which we wish to spread the message that now, through the high quality online learning offered by Great Learning, anyone can grow and succeed," Lakhamraju added.

The company is also launching a multi-film campaign with Kohli during the upcoming Dream 11 IPL, where the brand is Associate Sponsor on Disney + Hotstar.

The films showcase Kohli reflecting on the brands philosophy of continuous learning being a necessity for sustained career growth, something he embodies only too well in his game.

"Great Learning is a leader in the professional learning space and has built a reputation for delivering high quality education and career transformations," said Kohli.

"I also share the same passion for excellence that Great Learning does and am excited about our association," Kohli added.

Earlier this month, Great Learning had announced a collaboration with Northwestern University School of Professional Studies in the US to launch online 'Master of Science in Data Science Programme' in India.

The fully online, 18-months-long Master's programme offers an opportunity to earn a world-class master's degree from a global top-30 ranked university for graduates and working professionals in the country.