Renewal of Google Pay App With Shopping Focused Features

Google is reportedly working to renew its payment app with new shopping features. Google Pay will have brands integrated into the app through which users can directly make purchases and do shopping.

As per a report by The Information, this feature will help covert Google Pay into a "one-stop portal for commerce". Google Pay users can now buy from integrated brands within the app. On Google Pay, these brands will have their dedicated buttons. Also, this app overhaul will take place in the US.

In India Google Pay already has many brands and companies integrated on its app. Users cannot shop from the app, but they can pay their bills, book tickets from MakeMyTrip and Goibibo and more. Google Pay is vast in India, and the tech giant plans to bring its feature to other markets, including the US.

Google CEO Sundar Pichai spoke about its payment app success in India and expanding its features worldwide.

"We've had a lot of traction with our payments product over the past 18 months. We had a tremendously successful launch in India from which we learned a lot of features, and we're bringing that, and we're revamping our payments products globally. And so I'm excited about that rollout, which is coming up in 2020. I think that will make the experience better," Pichai said during Google's Q4 earnings call.