Some Facts About Linda Yaccarino, Next Twitter CEO

Update: 2023-05-12 11:00 IST

Linda Yaccarino

Elon Musk, the owner of Twitter, has claimed to have hired a new chief executive officer (CEO) to lead the social media behemoth he purchased last year. According to reports, NBC Universal's president of advertising Linda Yaccarino is vying to become the future CEO of Twitter. She will start in around six weeks. Here are some of the facts that you need to know about her:

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1. Linda Yaccarino is currently the Chairman of Advertising Sales and Client Partnerships at NBCUniversal.

Linda Yaccarino has held this position since 2011. In this role, she oversees all advertising sales and client partnerships across NBCUniversal's entire portfolio of media assets, including broadcast, cable, digital, and theme parks. She is responsible for driving revenue growth through innovative advertising solutions and strategic partnerships with clients.

2. Yaccarino has been named one of the most powerful women in entertainment by The Hollywood Reporter.

In 2015, Yaccarino was named one of the most powerful women in entertainment by The Hollywood Reporter, a leading trade publication for the entertainment industry. This recognition highlights Yaccarino's significant contributions to the media and advertising industry and her leadership role at NBCUniversal.

3. She has led the industry in developing innovative advertising solutions, such as addressable TV advertising.

Under Yaccarino's leadership, NBCUniversal has been at the forefront of developing new advertising solutions that leverage data and technology to reach consumers in more targeted and relevant ways. One of the most notable innovations has been addressable TV advertising, which allows advertisers to deliver personalized ads to specific households based on their demographics and viewing habits.

4. Yaccarino has been recognized for her philanthropic work and advocacy for women in leadership.

In addition to her professional accomplishments, Yaccarino is also known for her philanthropic work and advocacy for women in leadership roles. She has served on the board of directors for several organizations, including the Ad Council, the Partnership for New York City, and the United Way of New York City. Yaccarino has also been recognized for her leadership in promoting gender equality in the workplace, including being named to Forbes' list of America's Most Powerful Women in 2020.

5. Yaccarino started her career in advertising sales at Turner Broadcasting System.

Before joining NBCUniversal, Yaccarino worked at Turner Broadcasting System for 17 years, where she held several positions in advertising sales. She began her career as a sales assistant and worked her way up to become Executive Vice President and COO of Turner Entertainment Ad Sales.

6. She has been a vocal advocate for diversity and inclusion in the media industry.

Yaccarino has been a vocal advocate for diversity and inclusion in the media industry and has worked to increase the representation of underrepresented groups both in front of and behind the camera. She has also been a proponent of creating a more equitable and inclusive workplace culture and has implemented initiatives to promote diversity and inclusivity at NBCUniversal.

7. Yaccarino has been recognized for her leadership in digital media.

Yaccarino has been recognized for her leadership in digital media and has overseen the development of several successful digital initiatives at NBCUniversal, including the launch of the company's Digital Ad Sales division. She has also been instrumental in developing partnerships with digital media companies, such as BuzzFeed and Snapchat, to expand NBCUniversal's reach in the digital space.

8. She is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

Yaccarino received her bachelor's degree in advertising from the S.I. Newhouse School of Public Communications at Syracuse University. She has remained active in the school's alumni network and has served on the board of advisors for the Newhouse School since 2013.

Overall, Linda Yaccarino has made significant contributions to the media and advertising industry and has been recognized for her leadership and innovation in the field.

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