YouTube prevents these users from watching videos on its platform

YouTube is taking strict measures to combat the use of ad blockers by its users. A growing number of complaints on Twitter have shed light on YouTube's recently introduced policy, which involves sending notifications to users who use ad blockers, urging them to turn off the software so they can continue watching videos on the platform. After multiple warnings, YouTube is now implementing restrictions, allowing users to watch only three videos before their access is revoked.

It is important to note that this is not a permanent ban. Users who have shared YouTube warning screenshots on Twitter reveal that those who comply with YouTube's request to turn off ad blockers or opt for its Premium subscription will regain access to the platform's content. However, users have reported continued problems even after turning off their ad blockers, and YouTube continues to show ad blocker removal ads.

This is not new, as YouTube warned about these actions a few months ago. The platform informed The Verge that it would begin blocking users who violate its policies. YouTube emphasized that it would send multiple notifications, encouraging users to stop using ad blockers or consider subscribing to YouTube Premium before restricting their viewing capabilities.

In an email, a YouTube spokesperson stated, "We take disabling playback very seriously and will only disable playback if viewers ignore repeated requests to allow ads on YouTube. In cases when viewers feel they have been falsely flagged as using an ad blocker, they can share this feedback by clicking on the link in the prompt."

Users who want to watch ad-free content on YouTube have two options: they can disable ad-blocking extensions in their browsers or opt for YouTube Premium. The latter option comes with a monthly fee, starting at Rs 129 for individuals and Rs 179 for a family subscription that accommodates up to five members.