Allianz FMCG launches its product range in India

Hyderabad: Allianz FMCG, which manufactures personal care products, cosmetics and food items, on Saturday organised its India launch event in the city. The multinational company, which has its manufacturing facility in the Middle East, markets its products in 27 countries. India is 28th country the FMCG brand has forayed into.

Allianz, which markets its products under various brand names including Celozia, Dr Neem, Mr Darlie, Maaqui and Divine Care brands, roped in city-based Intercontinental Publications Private Limited headed by C L Rajam, as super stockist for Telangana state.

"We have a rich history of 70 years. Starting from Telangana, we will launch our products in 18 states over the next one year. Given our wide range of products, we are hopeful of generating Rs 6,000 crore to Rs 8,000 crore revenues from the Indian market in next 15 months," Sakib M Rehman, CEO, Allianz Group, said after unveiling group's products at a glittering ceremony here.

He further said that his group also had presence in real estate, construction, telecommunications and some other sectors. "We started with around 18 employees 70 years ago. At present, more than 20,000 people work in our group in various countries," he said.

On tie-up with Intercontinental for Telangana market, he said: "We have launched our product range first in Hyderabad because we have C L Rajam, who is true representative of Hyderabad, as our partner here."

CL Rajam, Chairman, Intercontinental Publications, stated that his company partnered with Allianz FMCG because it offered products of high quality. "These products are made in Dubai as per European quality standards. There is huge growth potential for them in India and in Telangana," he maintained.

He further said that he would expand partnership with Allianz group and would look at Bangladesh and other markets.

RB Thakur, Managing Director, Allianz FMCG, who was also present at the launch, said that introducing his company's brand to the Indian market was a great opportunity as demand for natural and healthy products would continue to grow here.

"We are initially launching them here in the India while looking to expand to other markets," he said.