Apple launches new iPhone, iPad, watch

Apple launches new iPhone, iPad, watch
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Apple launches new iPhone, iPad, watch
Highlights

Technology giant Apple today unveiled the iPhone 11, a new version of the Apple Watch and iPad, announced the first all-original video subscription service and a new gaming service at its flagship fall event in California.

New York: Technology giant Apple today unveiled the iPhone 11, a new version of the Apple Watch and iPad, announced the first all-original video subscription service and a new gaming service at its flagship fall event in California.

The Tim Cook-led company launched the iPhone 11 Pro and iPhone 11 Pro Max, a new pro line for iPhone at the widely watched event in Cupertino. The phones come in four finishes including a new midnight green and will be available for pre-order beginning September 13 and in stores beginning September 20.

The iPhone 11 Pro and iPhone 11 Pro Max will be available in 64GB, 256GB and 512GB models starting at $999 and $1,099, respectively. "iPhone 11 Pro and iPhone 11 Pro Max are the most powerful and advanced smartphones we have ever made.

They are packed with sophisticated technology that pros can count on to get their work done, and for anyone who wants the very best device made, even if they are not a pro," said Phil Schiller, Apple's senior vice president of Worldwide Marketing.

"iPhone 11 Pro has the first triple-camera system in iPhone and is far and away the best camera we've ever made, it provides our customers with great range of creative control and advanced photo and video editing features in iOS 13.

The Super Retina XDR is the brightest and most advanced display in iPhone and the A13 Bionic chip sets a new bar for smartphone performance and power efficiency," Schiller said.

The company introduced the new seventh-generation iPad that has more screen area and support for the full-sized Smart Keyboard to its popular and affordable iPad stable. In India, the new iPad will be available at a starting price of Rs 29,900. The upgraded iPad features a 10.2-inch retina display and innovations including Apple Pencil support, a fusion chip, advanced cameras and sensors, portability and connectivity, and all-day battery life.

The new iPad is available to order starting Tuesday and in stores starting September 30. The company also launched Series 5 of the Apple Watch, debuting an "Always-On" retina display that "never sleeps, so it's easy to see the time and other important information, without raising or tapping the display."

The watch also has new location features, from a built-in compass to current elevation, that help users better navigate their day, while international emergency calling allows customers to call emergency services directly from Apple Watch in over 150 countries, even without an iPhone nearby, the company said.

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