Google Pay sees growth in user base from smaller cities

Hyderabad: Google Pay, a payment platform provider from Google, on Wednesday said its digital payment product has a presence of users in three lakh cities, towns and villages across India, out of which 60 per cent of the transactions take place by users in the Tier 2 and 3 cities.

Google Pay which provides a platform for users to make payments, pay bills, mobile recharges, book train tickets and purchase digital gold, recently rolled out a payment mobile application for merchants.

During the launch, Sajith Sivanandan, Managing Director and Business Head, Google Pay, said: "We see users of Google Pay from beyond the top seven metro cities. For every three users on our platform, two are from Tier 2 and 3 cities. With an aim to reach out to small and medium enterprises and offline merchants in these cities, Google Pay has come with a business app for merchants."

Currently, Google Pay has over 3,000 online merchants and two lakh stores spread across over 3,500 cities and towns in India accepting payments. With Google Pay for Business, enterprises will also be able to accept payments and keep a record of transactions.

Sivanandan further said the volume of UPI transactions in India surged by 60 times in a period of two years. In October 2019 alone, UPI transactions outpaced all other digital payment modes as it clocked over one billion transactions, he said.