Infinix bets on sub-10k phones

Hyderabad: Infinix, a smartphone brand from Shenzhen (China)-headquartered Transsion Holdings' stable, is betting big on sub-10K smartphone segment in the online space. The company has announced the launch of its latest device S4 here on Wednesday. A phone specifically designed for the social-first generation, S4 offers the best camera experience in its category, besides introducing several premium features at a competitive price point.

Infinix S4 is the first smartphone in its segment with a 32MP selfie camera and a 13MP+2MP+8MP Triple Rear Camera with wide-angle lens. The front camera features the largest selfie camera sensor-size in its segment apart from being equipped with AI-enabled auto scene detection and beautification. The phone is currently available in 3+32 GB variants with a 3-in-1 card slot that can support dedicated micro SD card slot upto 256 GB. The phone is priced at Rs 8,999 and is available on Flipkart.

"The overall smartphone market in the country was 140 million units (by the end of 2018). Nearly 30 per cent- 35 per cent of this overall sales comes through online sales. And Infinix, a relatively new entrant in this segment in India, is eyeing close to 5 per cent market share in this segment by the end of the current calendar," said Anish Kapoor, CEO, Infinix India.

"Our focus in India, for the time being, is on the online space, more particularly in the sub-10,000 segment (Rs 5,000-Rs 10,000 price bracket). That is the most relevant sector for us. That is the sector, where we can add lots of value, by way of adding features, which the consumers are looking at.

And given the fact that consumers today do not want to use a particular handset for far too long, Infinix would like to refresh its entire range every six/seven months. Our portfolio will have 2-3 products in the category at different price points and we will refresh them on a regular basis," said Kapoor.