Lamborghini eyes higher sales growth in India

New Delhi: Italian carmaker Lamborghini on Wednesday said there has been a slowdown in its order intake in India due to the ongoing economic slowdown although it expects sales to grow in double digits in 2020.

The company, which on Wednesday launched its Huracan EVO rear-wheel drive priced at Rs 3.22 crore (ex-showroom pan India), had posted a growth of 15 per cent in India last year.

"We ended 2019 on a very positive note despite whatever challenges we are having in the market. We were aiming higher but due to various challenges we could not reach there," Lamborghini India Head Sharad Agarwal said. He further said, "our 2020 goal is very clear. We want to continue with this growth momentum. We want to grow faster than the industry and that's what we will aim at. Definitely we are looking at a double-digit growth year."

While declining to put a number, he said, "I am not trying to put a strong number here, because while we have internal plans of where we want to go, we also want to see how the market is behaving." Agarwal said while the company is managing internal factors, external factors such as the general economic scenario in India is having an impact on sales growth.

"When the economy is not giving very positive signals, the sentiments go low and there is postponement of purchases," he added. Stating that under the current scenario people generally tend to hold their purchase, Agarwal said, "what we are seeing is slowdown in fresh order intake. That's is leading to slowdown in our projection."

He, however, said Lamborghini will continue to do what is in its control to drive growth by creating excitement in the market by bringing new models. "We are starting the year with the launch of a new car Huracán EVO Rear-Wheel Drive (RWD). India is among the very first few countries in the world to bring the car to the market within 20 days of its global unveil at the beginning of the month."