Premium doors from NCL Industries

Hyderabad: City-based NCL Industries Ltd, which is into cement manufacturing and building materials, has now forayed into premium doors segment by setting up a Rs 50-crore manufacturing plant near Hyderabad.

The company has collaborated with Turkey's AGT for the plant which has started commercial production of its latest range of premium doors under the brand name, 'Duradoor'. Spread across two lakh sq ft., the plant has an installed capacity of 1,000 doors in a single shift.

"Duradoor from NCL Industries is coming to the market with a strategy to meet the rising consumer demand for world-class, robust door solutions in the housing and commercial buildings materials market. We want to lead the market for serving top of the line products like Duradoor in India," said K Ravi, Managing Director, NCL Industries.

Our aim is to be the market leader and touch double-digit growth in this segment in the next few years, he added. Explaining about the unique features of Duradoor, Vivek Gudena, President and CEO, Doors Division of NCL, said: "Duradoor is pre-treated to withstand moisture, chemicals, termites and other common elements that effect the overall life of a door.

Other distinctive features are the variety it offers, with over 7,200 choices and provides a one-stop solution, suitable for apartments, houses, villas, hospitals, hotels and commercial buildings".

The doors will soon be available in the market with a Lifetime Warranty – a unique feature that no other brand offers now, he said.

The doors range comprises Signature Series, Natura Series, Soft Touch Series and Fire Resistant in a price range of Rs 15,000 to Rs 20,000, which includes the shutter, architrave, frame, top of the line hardware. They will be installed by professionally trained installation teams. The total door and window sector is estimated at Rs 15,000 crore in India.

"Doors account for nearly 50 per cent of this market. We expect to use 10 per cent of production capacity initially. Revenues from this will be around Rs 200 crore when we achieve 75 per cent of capacity utilisation," said NGVSG Prasad, Executive Director & CFO, NCL Industries. NCL offers wide range of building materials.

They include cement (Nagarjuna Cement), cement bonded particle boards, readymix concrete, spray plasters (putty), paints (NCL Alltek), AAC blocks, colour coated steel profiles for doors/windows and uPVC windows.

The company has been growing at 17 per cent year-on-year and expects a turnover of about Rs 1,450 crores in the current financial year. With the addition of Duradoor, the company aims to further consolidate its leadership in the building materials market.