The smarter way of making biz calls

Who hasn't heard of Prime Minister Narendra Modi's Mann Ki Baat campaign? Here, the telephonic service used to receive, and record questions is provided by MyOperator.

MyOperator, a Software as a Service (SaaS), is developed by Delhi-based startup Voice Tree Technologies Private Limited. It was launched in March 2013 by Ankit and Pratik Jain, a computer science graduate from Birla Institute of Technology-Mesra and the latter a chartered accountant.

MyOperator, a cloud-based call management service provider, has sector-agonistic solutions such as IVR, virtual number, toll-free number, cloud EPABX, automatic call distribution, call tracking, recording and reports for enterprises.

The company caters to startups, small and medium enterprises, political parties, large enterprises and disaster management. Of all, they have at present, 6,000 clients in India and other nine countries like the US, UK.

"With MyOperator, an enterprise can keep a track of the call information, get analytics such as which team missed a call, the time taken for receiving a call etc. Besides, through artificial intelligence, the information about key words in a call, emotional analytics, usage of language, and many others can be provided," the co-founder and COO of MyOperator, Pratik Jain told The Hans India.

The software available on a subscription model, starts from a price of Rs 1,500 and goes up to Rs 5 lakh for a month. To receive bundling offer, the startup has partnered with telecom operators Airtel, Vodafone and Idea. It is in talks with Reliance Jio, for the same.

A first-generation entrepreneur, Ankit Jain launched his first platform, Voice Jadoo, in the year 2010. The brothers soon realised that the technology developed for the government sector is scalable and can be utilised by SMEs and enterprises.

"While working on government projects in the rural India, we got in touch with customers utilising other solutions. We understood that these small enterprises were not satisfied with the solution they were using. After having charted the problems faced in the market, we realised that our software can be upscaled according to the need of an enterprise," Pratik said.

The COO sees a booming startup ecosystem in the South driving their sales from the last three to four years. As he claims, over 25-30 per cent of their clients are from Hyderabad and Bengaluru. MyOperator also has their offices in these two cities, with a team of five working on on-boarding new clients.

Their research and development team is based out of Delhi, with a total workforce of over 200. Their office in Mumbai is under process of getting fully functional. In the next one year, the startup will add another 150 employees across these four offices.

Moreover, the company has six data centres spread across Hyderabad, Bengaluru, Mumbai, Delhi, Noida and Jaipur. The company's Hyderabad centre has been primarily used by technology companies. In healthcare their client from Hyderabad is Apollo Hospitals.

In addition, it provided services to Hyderabad Metropolitan Development Authority (HMDA). Other clients from the South include Loan Tap, Nest Away, Barbeque Nation, Quick Ride etc. "The biggest hurdle an enterprise can face is huge number of business calls received which also tend to be missed out.

And every call missed could be a business opportunity lost. With cloud infrastructure and intelligent routing system in place, the number of missed calls have reduced, and call connecting ratio has increased from 40 to 90 per cent. Moreover, quality check is easy to implement, and different algorithms developed as per customer's need provide them with further support," Pratik explains.

MyOperator is scalable in a fraction of time and we are the only ones in the market providing artificial intelligence and deep analytics.

With AI, clients can coach their resources on how they should interact with customers. What goes wrong during communication is available on real time basis. This helps our client to fast-track a deal closure, he added.

The startup has lined up new features such as real time monitoring and advancement of follow-up feature for SMEs. At present, as the COO informs, they are at the pace of acquiring 450 customers per month.

For this, they have been expanding the channel partner network so as to reach out to small businesses in Tier 2 and 3 cities. With strengthening of their team and on boarding of channel partners, Pratik says the target for next one year is to double clients by up to 12,000.

The self-funded startup in the last fiscal registered Rs 16 crore revenue, and the current Annual Recurring Revenue is Rs 26 crore. The target of ARR is Rs 32 crore, Pratik said, adding that in two years the company will witness 100 per cent y-o-y growth in revenue.

Going forward, as the cloud-based call management market further matures, the expectation is 300-400 per cent growth, he added.

"Voice communication market is still in its growing phase in India. Cloud-based call management as a market has a potential to grow up to Rs 1,500 crore.

Many startups have emerged in this field and disappeared too. The ones present are funded by investors. We are the only self-sustaining and profitable company. The key for our growth is our core software," concludes Pratik.