Transform your business with the success formula of digital marketing by Pulkit Gogna!

Is your business suffering from the onslaught of the online marketplace? Has last couple of years have been rough sales-wise? Are you struggling to find customers? Or you simply don't know how to reach out to the intended audience? If the answer to any of these questions is 'yes,' scroll down to find the solution.

Helping the brands uncover the several aspects of digital marketing such as content marketing, SEO, SMM, digital branding, influencer marketing, web analytics, UI and UX, Pulkit is a known name in the digital marketing domain. At a community gathering on digital marketing initiatives, he talked about the potential and relevance of digital marketing. Pulkit Gogna's initiative Chandigarh Institute of Digital Marketing has been assisting start-ups and corporate groups to find a foothold in this ever-evolving realm and gain traction from the intended demographic. With an experience spanning over a decade, he is at the helm of several digital initiatives like Bharatsthali, CIDM, Arena Flowers and Maya Flowers.

Q. How an investment in digital marketing can help a brand?

A. A digital marketing campaign ensures that your brand is visible where it matters the most. Having a digital marketing strategy in place will help a brand to attract eyeballs, get more traffic and sales. Everybody is online, the buying decision and sales are also happening online. If you are missing this turning point, you are destined to lose to the competition. Besides, a digital marketing campaign isn't limited to just having a website. A website optimised with keywords, right content, UI and UX design, internal backlinking and Meta tags are the online presence you need. Not to mention, it has to be aided with other key strategies such as e-mail marketing, PPC, content marketing and influencer marketing.

Q. What's the one thing that applies to every business and can be applied to digital marketing as well as traditional marketing?

A. Whether you are online or offline, knowing your customers can take you places. A business should know about the expectations, the problems and the concerns of a customer regarding their service or product. You can't expect to succeed if you don't know what your customers are saying about a brand like you! However, as Steve Jobs pointed out one should know where to put an end to the 'listening' part and get ahead of the curve. With digital marketing tools and techniques, you can listen to them, get into the controlled testing mode and can understand what needs to be done without overdoing it or making the whole experience a recipe for disaster.

Q. What's your advice to the start-ups and businesses that are still getting geared up for digital eco-system?

Just one thing- have patience! Patience is, anyway, an incredible virtue to have. Nowadays, everybody wants to ride in on viral content and get successful overnight. Digital marketing, especially when we are talking about SEO, content marketing and lead conversion takes time. One can create a buzz with influencer marketing and get instant traffic with PPC but a brand can't thrive on this alone as they are expensive and can cause a major dent in the balance sheet of a bootstrapped start-up or a business. A digital marketing strategy will blend in both aspects and work towards a common goal. So, be patient and achieve success.

Want to know how to get your business online, stay ahead of your competitors and be budget-friendly about the whole deal? Have more questions, concerns and confusion regarding digital marketing strategy of your business?