Apple Event 2023 Live: What about Apple iPhone 15 Ultra?

According to Bloomberg's Mark Gurman, Apple will follow its recent tradition by introducing four models in its next lineup: the iPhone 15, 15 Plus, 15 Pro, and 15 Pro Max, without opting for the "Ultra" moniker as previously speculated. Apple may stick to its traditional naming convention, hinting at the iPhone 15 Pro Max's continued prominence as the high-end iPhone. Despite this, Apple's inclination for surprises leaves room for unexpected announcements during the event.