Neha Bahri, Founder, Bconnect CommunicationsThe... ... International Women's Day 2024 Live Updates: Women Leaders on "Invest in Women: Accelerate Progress."

Neha Bahri, Founder, Bconnect Communications

The inconsistency in pay parity and marginal women in leadership with this year’s theme 'Invest in Women: Accelerate Progress' by the UN is certainly true to capture the outlook of the marketing communications and public relations sector at large. More women in the sectors’ entry and mid-level job roles are seen across the sector yet are not compensated equally as compared to their male counterparts.

Moreover, the women in leadership, i.e., at the CXO level, majorly remain marginal basis the pre-empted notion of women tending to be primary caregivers, despite the activism that has been doing rounds globally to abolish societal gender roles. Let’s together call out, how much women can contribute beyond giving care on a personal front and contribute integrally to the development of the society at large.

As the Founder of Bconnect Communications, I strongly believe in "Invest in Women: Accelerate Progress" wherein a majority of my marcom agency’s operations are led by women. Moreover, gender equality remains paramount at Bconnect wherein all our employees irrespective of their gender, are remunerated and compensated with benefits equally. Together, we at Bconnect are driving marcom for leading IT and ITES, Hospitality brands, Automobile players, fintech firms, and much more.

I ensure that my actions empower more women within and outside the organization through mentorship, facilitating access to resources, and building supportive networks for women leaders and entrepreneurs.

I am dedicated to empowering women from the belief that their success is not only a moral imperative but also a strategic investment in building a more inclusive world. I strive to recognize the transformative potential of investing in women and accelerate progress towards gender equality.