Aparna Acharekar, Co-founder of coto

 In today’s rapidly evolving business landscape, technological advancements have made businesses more effective and easier to flourish. Furthermore, women have benefited greatly from digital innovation as it has empowered them to pursue digital entrepreneurship and helped them expand their expertise globally. Technology is helping budding women entrepreneurs and also women users looking for answers around taboo topics like mental health, and menstrual health, amongst others and ultimately seeking to improve their quality of life.

With the same mission, we have used AI-based tools to recently launch ‘live consultation’ on coto, providing women experts a space to set up their businesses on coto and reach lakhs of customers globally by hosting live sessions. At the same time, it allows women users to seek 24*7 instant emotional relief from the experts present on coto. We believe that now is a great time for the tech-savvy youth, particularly women, to venture into traditionally male-dominated spaces like entrepreneurship and STEM fields and explore opportunities ultimately leading to their financial inclusion.