Jonathan Sumner, Chief Strategy Officer, JetSetGo

The on-demand private aviation industry has benefited greatly from the application of digital technologies that create online marketplaces matching available aircraft with demand. This has made matching demand to supply much more efficient, as charter sellers and brokers can see and book available aircraft more efficiently, delivering a better service to customers and often achieving a better price. For operators this also means that higher utilization rates can be achieved on their aircraft, and more quickly identifying customers looking for an available aircraft. This benefit extends to the sale of empty legs – positioning flights that would otherwise fly empty and not generating revenue – as a match can be found with a customer looking to fly that route on that day. The use of mobile phone apps, such as JetSetGo’s JetSteals app, enables customers to quickly access these available flights and book it from the app to get the best deal. This is just one of the benefits of digitisation in the private jet sector, that is increasing value for customers whilst at the same time driving up utilization rates and better sales results for operators and brokers.