Sunny Leone expanding her brand equity

Bollywood actress Sunny Leone is expanding her base as an entrepreneur. After launching perfume, cosmetic and lingerie lines in the past, she will now sell eco-friendly cosmo-tech products.

"Not only am I foraying into a new industry altogether, but this project is going to be environment-friendly as well.

I think it's high time we realise our responsibility towards mother earth and I am more than happy to contribute in any way possible," said Sunny about the brand called Xcentric.

The products will be under the actress's beauty and cosmetic brand, Star Struck. Sunny hopes her new venture "will strike a chord with women all around the world".

Sunny's new brand will create eco-friendly cosmo-tech products including hair-dryers, curlers, epilators, wrinkle reducers and blackhead removers.