Bunny next only to Mahesh?

Reigning star Allu Arjun, is one of the sought-after-stars for brand endorsements in T'wood, has reportedly hiked his remuneration for brand endorsements recently. "Allu Arjun is demanding Rs 3 crore-plus for a retail endorsement and he is no mood to cut it down," says an ad filmmaker, who feels that Bunny is a face for both retail and multinational brands. "He is endorsing various brands and his popularity is at its peak," he adds.

It is learnt that superstar Mahesh Babu charges more than Rs 4 crore per brand, hence Allu Arjun is closing in on him in terms of fee and also number of endorsements. "He is already promoting a toothpaste, soft drink, jewellery and bus travel and few other big brands to stay ahead of his rivals in this zone. In fact, he is much ahead of his kin and crazy star Ram Charan Tej," the filmmaker adds.

Armed with good looks and talent, the 'Sarrainodu' star is also promoting a brand in Kerala riding on his popularity in God's Own Country. However, market sources say Bunny is quite choosy about his brand endorsements as well. In the wake of his growing popularity and market value, this is quite expected from the young hero. Well the Stylish Star is a 'Hot' star in true sense now!